31st March 2017

Search Engine Optimisation

Search Engine Optimisation

Every single website we produce is highly search engine optimised. We also offer a low cost website optimisation service where we make your website and more search engine friendly. This will raise your rankings on Google therefore raising your chances of your website being found. Maybe your website just needs a little tweaking to raise your rankings on google. Our Nottingham based web design company can help you.

Raising your Rankings on Google

Your website will be your businesses window to the whole world. But without raising your rankings on Google, this window is closed. It will often be the first point of contact for your potential customers. Your whole business will be in front of them on their computer screens. A search engine optimised website will be making you money. It will be selling your products and services while you eat, sleep, work, rest and play. No more 9 to 5 trading hours. It can only achieve this with the likes of Google. Raising your rankings on Google can be the single best thing you could do for your business.

You will simply need to Contact Us with your current web address. We can then inform you of its requirements. There may also be a few things you can do yourself to help your website.

Before we start, I will state that Google is by far our favourite search engine. We will be using Google in all of our examples. The search engine optimisation aspect of your website will dramatically effect its presence, relevance and rankings on the search engines.  There are many technical aspects Google and other engines looks for in a website. The Good Website Guide is also very relevant to this tutorial on search engine optimisation. We also cover meta tags, keywords and key phrases and ensuring your website is responsive as this is now vital. .

Search Engine Optimisation – A Brief Guide

In this section we give away a few secrets. Secrets on search engine optimisation. Information on how to raise your rankings on Google. Ways to begin to get good rankings or at least improve your rankings on Google. If you have a website that does not get good positioning, then it is not search engine optimised. If your website is not search engine optimised, you are missing out.

Search engine optimisation it is a very vital aspect. A vital aspect for you and for your website. If your website is not optimised you will appear no where. Your rankings will be low. Your website will not be performing as it should. If this is the case, this search engine optimisation tutorial should help you. We do offer an optimisation service to improve your rankings by improving your website using many methods. Here are a few vital pointers for raising your rankings on Google that you can do yourself:

  • The main key is to improve the body copy of your website. We cannot stress this enough
  • Do not worry too much about meta tags. They are not very important these days.
  • Do make sure your keywords and key phrases appear on your site.
  • Make sure your keywords have a density of around 3%.
  • Also ensure your web pages are unique.
  • Ensure each page has a key phrase you wish it to be targeted for.
  • Make sure each page is relevant and full of useful infomation.
  • Ensure your sentences are short, clear and consise. 
  • Make sure each page contains more than the minimum recommendation of 300 words.

Search Engine Optimisation – What not to do

Be careful not spam. The search engines are far too clever. They are too clever to not realise sentences and paragraphs that do not make sense. Search engine are also too clever to not spot keyword spamming. Keyword Spamming includes purposefully suffing keywords into the body copy of a page. It also incudes hidden keywords (words that are the same colours as the background). Many website owners do this. They do this because they believe it will help their rankings on Google. Unfortunately, they are wrong. Consequently, doing so could render your website struck off the search engines index.

The Search Engine Optimisation Process

Search Engine Optimisation is a technical process. When done correctly, can improve your rankings. When done incorrectly the opposite can happen. It is a very technical process. A process where the website needs stripping back. We can then rebuild it. From the ground up. Rebuilding it to make it follow what the search engines will be looking for. All websites are different, therefore every optimisation technique will be different. It is very rare two websites will be the same, as each site needs to convey a slightly different message.

All of the websites we design undergo the search engine optimsation process. We do this specifically for Google. Ultimately, Google is by far the most popular search engine in use today. Google is the one which produces the most relevant results in milliseconds. Additionally, Google is by far the easiest to use, and is often prebuilt in to a large majority of mobile devices.

Keeping it Simple

Our web designs often take preference by many search engines. Flashy images and jazzy moving words do not do you any favors at all. We do not try to impress our customers with flash images to prove to you what we are capable of. We would prefer to impress you with a successful website. A website that has been built with you and Google in mind. A web design that has gone through the optimisational process. One actually gains “hits” and makes you money.

By following the information given on this Tutorial you WILL begin to raise your rankings on Google. Do Not expect amazing results over night. Search engine optimization can take months, or even years. If you do not have the time to optimize your website yourself then contact us. We cannot guarantee we will take on your project, but we will be willing to have a look. Either way advice is free on ways to improve your rankings. Contact us with your url and we will take a look for you