Having good page content on your website could make the difference between its success or its failure. The majority of Internet Surfers are looking for information. So give them what they want
Here’s a little advice to help you on your way….
Website Home Page
Every website should include a home page [it would be impossible not to]. This is the most important page. The home page serves as an entry point to your website. Your home page is vitally important from your customer’s point of view. It will determine whether they feel they should click on to find out more, or click away. Make the title clearly visible. If someone is looking for pine furniture, the first word they must see is “Pine Furniture”. Remember a bad web design is worse than no website at all. People will decide if your website is the site they want within the first 2 seconds of visiting your website. If not, Google has just served them plenty more to chose from. They will just click to the next in their search results list. So make your’s stand out.
Be sure to have a website menu. The menu should be clear and consistent It should be easy to use and appear on every single page. Furthermore, you can also link to pages from within your pages. This is highly beneficial for you, for google and the search engine optimisation of your site. It is also great for your website visitors. As you can see, this website has internal links on every single page.
Take this page, we mention “Search Engine Optimisation“. As you can see this is a link. It will link directly to our search engine optimisation page. If we were to mention “about us“, or mention our web design service or ask the reader to view our web design prices and also view our web design portfolio page, we link to them whilst briefly mentioning them. They also have clear titles stating what page they will link to.
Choose whether you would like long scrolling pages
Long scrolling web pages for each section? Or split the information up in to separate short pages? There are no rules here. The choice is yours. The only advice we can give is to think about whether you want your visitor to be clicking or scrolling. It will of benefit to your website to have your content split into subjects. It could get confusing if all the information is placed together. Separating it out on to different pages is the best way to make it informative, clear and human friendly. It will also depend on what your site is about. We will help you decide on this matter when your pages are being constructed.
In addition, be sure to have contact information on every page. You never know which web page will persuade your visitors buy. It is vital you make it very easy for any visitor contact you. Include email contacts, a phone number [a landline is highly preferable] for those wishing to speak to an actual human being . Be sure to add your address. The business address will make you look much more professional. It gives people the feeling that you are a legitimate business. The internet can be impersonal, not to mention the amount of fraudulent websites out there, so giving an address gives people piece of mind.
Faq – Frequently Asked Questions
This can be useful in many ways. Not only can they provide additional information to a potential customer, they can aid the booking/ordering/delivery process. They are also a very good way to add highly targeted and optimised content to your webite. Including a FAQ page on your website will often help eliminate visitors questions before they even arise. It is also a good way to provide even more information about yourselves and what you have to offer. Collect some questions relating to your trade or type of business. You can also solicit them from your existing customers, I’m sure they will be willing to help if they know their question will appear on your website.
Make sure all the content of every web page is relevant and worthy of being there.
Don’t just ramble on. Not everyone will sit there and read all of the content on your website [though Google will]. However, some may, so you need to make sure all of your content has a point, is relevant and interesting. Every web page needs a clear and concise theme. It needs to be full of relevant content related to that theme. Write as much as you can about the subject in short sentences and paragraphs. Also, split your content out with subheadings to guide your reader.
Write your own content
Don’t just steal it from elsewhere on the internet or worse, from your competitor. Google will not index the same content twice. Placing duplicated content on your site would mean it could be penalised for having content that is available elsewhere on the web. Having plenty of good hand written, relevant content will do a lot of good for your website.
You now have all the information needed to create good, quality content for your website pages. If you wish any further free help or advice on any of the content of these pages, feel free to email or call us on 0115 929 9994.